Peshawar Meat established as an entrepreneurship model

Peshawar Meat Factory established under “Dairy Science Park Innovations (DSPI)”, a private firm, registered with the Registrar of Firms, Government of Khyber Pakhtunkhwa, Peshawar, vide number 1324/9/30055 dated 26-1-2016. Engr Irfan ul Haq Qureshi has been running the firm as Chief Executive Officer. at Industrial Estate Hayatabad for providing beef and mutton to local consumers with certified quality for Halal and Hygienic standards.

Peshawar Meat is a meat processing and packaging factory with labelled quality, traceability and shelf-life parameters. The facility was introduced as an entrepreneurship model and graduates were provided an opportunity to get access to practical learning. 

Hygienic and Halal quality-certified beef and qeema (mince) was made available at sale points. Meat wasproduced utilizing especially fattened male cattle-calves, aged 1.5-2 years, disease-free. 
بیماری سے پاک اور حلال کوالٹی سرٹیفائڈ گوشت سیل پوائنٹس پر دستیاب ہے. یه خصوصی طور پر پالے گئے ڈیڑھ سے دو سال کی عمر کے بچھڑوں سے حاصل کیا گیا ہے. حیات آباد میں ہوم ڈیلیوری کیلئے ابھی کال کریں: 03018945994.

Calf Fattening has been launched by several farmers in Peshawar and the surrounding areas. However sale of these specially prepared Beef Animals has been a challenge because the price of culled cattle and buffaloes and the sick Animals getting prolonged treatment, are available at much lower prices. These animals are called “Qasabi”. Furthermore the district administration fixes a flat rate for beef, irrespective of Quality.

The Factory has been established at 120-Industrial Estate Hayatabad. Specially reared healthy male cattle up to the age of 2 years are purchased, slaughtered at Export Section of Slaughter House of Munir and Co, processed at Peshawar Meat Factory and packed in a sealed food grade polythene bag with production date.

Calf Fattening Farms were invited to get registered for supply of animals. Beef consumers were provided the products at Times Pharmacy Spogmay Plaza, SMart University Campus and Ben Dawood Phase III.

However, lack of availability of quality animals at appropriate age, competition of culled buffaloes with the prime meat produced by the factory and unfriendly attitude of the superstores managers forced DSPI to close the operation.

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